ToffeeDev

Business Development, Internal Branding, SEO Optimisation, Copywriting, Translation

Website SEO Optimisation

I translated the company's Indonesian website into SEO-optimised reader-friendly English.

What could have been done more for subsequent iterations is to look at it from a sales pitch standpoint, before containing the full suite of products & service inside. This was something that did not carry forward during my short sprint with them.

The copy was subsequently passed through Neuronwriter and Surfer SEO to secure a good SEO score, ensuring visibility in competitive internal search landscapes where English stands as the primary language.

Recognizing that user interface is vital for SEO ranking, I flagged critical navigational and interactivity issues to the UX/UI, and collaborated with them to prioritise improvements while proposing a timeline to ensure a seamless user journey.

Internal Branding

The goal of the exhbition conceptualisation was to move away from passive display into a layout that's visually magnetic.

Engagement mechanics were proposed to keep visitors actively engaged at the booth, turning casual walk-bys into intentional touchpoints.

I designed a banner iteration for BNI Bandung 2025 to ensure the agency's visual presence at such major networking events.

Translated the Digital Marketing Activation Book into English, a book written by my company's founder, a well-known leader in the Digital Marketing space, Pak Ryan Kristo Mulijiono.

Being a well known brand within the Indonesian commmunity, this acts as a way to expand into regional and international audiences to strengthen his authority as a thought-leader.

Helped with the translation of the intended pitches and clinched several agency awards as well, mainly:

Next Awards Indonesia:
🥇 GOLD – Most Innovative Agency Leader of the Year (Ryan Kristo Muljono)
🥈 SILVER – Most Innovative Agency Team of the Year
🥈 SILVER – Most Innovative Search Agency of the Year
🥉 BRONZE – Most Innovative B2B Marketing Agency of the Year
🥉 BRONZE – Most Innovative B2B Marketing Campaign
🥉 BRONZE – Most Innovative E-Commerce Marketing Campaign

Next Awards Asia Pacific:
🥈 SILVER – Most Innovative B2B Marketing Agency of the Year
🥈 SILVER – Most Innovative Agency Team of the Year
🥉 BRONZE – Most Innovative Search Agency of the Year
🥉 BRONZE – Most Innovative Agency Leader of the Year (Ryan Kristo Muljono)

I was involved in producing content for @lifeattoffee, humanising the agency to attract talent and showcase the vibrant culture behind the work.

Market Expansion Project

To aid Toffeedev's considered expansion into the Singapore and Australia, I conducted research into the feasibility of these markets.

I mapped out other agencies offering white-label business models comparing their strengths and weaknesses, and identifies regularoy roadblocks, financial incentives and available government grants.

Neuronwriter

SEO Performance Tracker