Hello :)
(juː kɪn)
My name is Yew Kin.
My journey in storytelling began at age twelve, fueled by a fascination with the media. I am driven by the intersection of creative production and functional aesthetics. With a background in Marketing & Communications Management, I specialize in brand-centric storytelling that bridges the gap between creativity and business objectives.
Experience
Dec 2025 - Feb 2026
Mashwire
Marketing Intern
May 2025 - Aug 2025
ToffeeDev (Jakarta)
Digital Marketing Intern
Jul 2024 – Dec 2024
Marketyze (Thailand)
Social Media Content Creator Intern
Apr 2024 – Jun 2024
Castomize
Marketing & PR Intern
May 2023 - Aug 2023
Cru Singapore
Digital Strategies Intern
Expertise
Photography, Videography, Content Creation, Social Media Marketing, Marketing Strategy
Technicals
Soft skills
#Adaptability #Creativity #Cross_Cultural_Competence #Collaboration#Leadership
Education
2022-2026
Singapore Management University
Business (Marketing & Communications Management)
Relevant courses
Fundamentals of Media Engagement
Intercultural Communication
Foundations in Strategic Communications
Management Communication
Integrated Marketing Communications
Consumer Behaviour
Marketing Research
User Experience & Digital Product Design
Designing Communication for Behavioural Change
Digital Marketing
Sales Management
The Design of Business